Woman and QVC will enter into a fully integrated multi-platform three month long partnership deal across the retailer’s TV channel and website and in the pages of the magazine.
Woman will be the masthead sponsor of two hours of QVC programming each week with a key focus on beauty, and Woman editor Jackie Hatton will appear live on-air. In addition, QVC will play out a series of pre-recorded video clips featuring advice from Woman’s team of beauty experts.
Throughout the partnership, QVC will run exclusive competitions and reader offers within Woman, as well as advising on best buys and giving product reviews. Plus QVC’s resident beauty expert Alison Young will feature in Woman’s new On Test Squad reader product testing panel.
Woman Editor Jackie Hatton says: “Woman magazine is delighted to be linking with shopping channel QVC. Having conducted extensive reader research this year, we know that home shopping is an area of huge interest to our readers who pride themselves on being savvy shoppers. As Woman expands its consumer coverage - including the introduction of the new On Test Squad, which offers weekly product reviews from real women – the timing of this partnership really couldn’t be better.”
QVC Marketing Director Sue Leeson comments, “QVC and Woman have joined together in a substantial and creative partnership. This three month programme will effectively cross promote the media partners in an engaging way to a shared target audience through a range of editorial and sponsorship tactics. We are delighted to work with Woman - a great partnership with strong customer appeal."
Both Woman and QVC have core audiences of C1/C2 women aged 45-plus. QVC is available to 22.8 million UK homes and Woman has a weekly circulation of 347,585, says the company.
About Cocktail Marketing
Cocktail Marketing says: “Cocktail Marketing is the UK’s leading partnership marketing agency.”
About Woman
IPC Media says: “Woman is a must-have weekly fix of hot celebrity news, juicy TV insider gossip, compelling real life stories and body confident fashion and beauty. Its up-to-the-minute lifestyle section offers brilliant ideas on homes and interiors, the latest product news and user-friendly advice. Woman is first for food too with healthy family friendly menu ideas and unique franchises like What's Cooking? and Ben’s Kitchen. Woman is a weekly ‘me-time’ treat for busy 30- and 40-something women who know there’s more to life than school runs and packed lunches and who love living it to the full.”
About IPC Connect
IPC says: “IPC Connect is the women's weeklies division of IPC Media. Its market-leading portfolio of magazines includes Now, Look, Marie Claire, Chat, Pick Me Up, Woman, Woman's Own, Woman's Weekly, www.goodtoknow.co.uk, www.look.co.uk and www.nowmagazine.co.uk”
