The large-format title, which showcases the best of high-street fashion alongside designer news, emerging trends, and insider knowledge from fashion PRs, will officially go on sale on 5 March with an initial print run of 110,000 copies and a cover price of £3.99.
Company editor Victoria White describes the magazine as a title for women who have a real love for high fashion, but find themselves stuck between shopping weeklies and designer-only fashion magazines.
The first issue of the High-Street Edit features 132 pages of Spring / Summer fashion, and has been produced by the same editorial and fashion team as Company magazine, which currently sells more than 240,000 copies every month. At February’s magazine ABCs, Company posted a rise of 4.3% (period-on-period), testament, says the publishers, to the strength of the brand.
The High-Street Edit debut issue includes:
• Fashion and beauty PRs showcasing their real-life style
• Fashion editors’ favourites for girls who want directional style
• A guide to the hottest high-street shops
• Cool crafting and customising ideas
• Fashion bloggers’ guide to the new season
• Beauty advice from real girls
• Street Style fashion from around the country
The launch of the High-Street Edit will be supported by cross-brand house advertisements in Company, Cosmopolitan, Reveal and Harper’s Bazaar and in-store promotions, and will be advertised, as well as available to purchase, online. The company.co.uk newsletter, which reaches nearly 45,000 online subscribers will also highlight the High-Street Edit’s launch.
Victoria White says, “From our fashion experience on Company, we’ve built up a strong profile of a reader who wants intelligent, on-trend fashion that’s accessible financially – hence the affordable focus of the High-Street Edit. Our vision for the magazine is for a title that has substance and identity, and we’re all excited to see the final product go on sale next to Company.”
Group Publishing Director of NatMag’s Young Women’s Group, Meribeth Parker, says, “We’ve already had a fantastic reaction to this project from both the industry and advertisers. Company has always been a strong authority on high-street fashion, and having the High-Street Edit out and on sale will further solidify our position of really knowing what young women want.”
