Returning for the sixth time, Brides The Show is an event that brings to life the stylish contents of Brides magazine for one weekend of inspirational and unrivalled wedding planning, says Condé Nast.
It is hoped that the appointment of Haymarket will offer an exciting opportunity to enhance the show’s reach through new, targeted content and in-depth campaigns in line with the Brides vision.
Brides The Show joins Haymarket’s extensive portfolio of exhibitions and events, including the UK’s longest-running and largest fashion and beauty event, The Clothes Show, recently rebranded as British Style Collective presented by The Clothes Show. With time-honoured success in producing high quality, experiential consumer events, Haymarket says it will offer steadfast creative direction to ensure Brides The Show continues to excel and flourish.
Simon Leadsford, Publishing Director of Condé Nast Brides, commented: “We wanted a company whose values, vision and expertise could creatively bring the pages of Brides magazine to life, and we believe Haymarket is an excellent fit to do so. This appointment will help accelerate growth of Brides The Show, building on its unrivalled content to deliver real value for our visitors and exhibitors.”
Maryam Hamizadeh, Director of Exhibitions at Haymarket, commented: “As a Group we are dedicated to producing forward-thinking events that set a real benchmark within the industry, and we are extremely excited to be working with Brides The Show to uphold and drive forward its position in the heart of the bridal market. We are already brimming with ideas and, together with Brides, look forward to fashioning a truly inspiring event for 2017.”
The next edition of Brides The Show will take place from 29 Sep – 1 Oct at the Business Design Centre in Islington, London.
