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Customer loyalty magazine targets cruise passengers

Staysure, provider of travel, home, motor, holiday home, funeral care plans and private medical insurance targeted at the over-50s market is placing their quarterly customer magazine across all the UK’s cruise terminals.

D and G Media, specialists in experiential and monitored free distribution at the UK’s cruise terminals, Eurotunnel and the Isle of Wight ferry terminal are distributing the magazines using their weighting system to ensure the right amount of copies are at each of the respective terminals to cater for the volume of passengers travelling with Fred Olsen and Saga for example.

The company has also recently launched a range of travel and cruise services as well as a number of other related products.

Says, Damian Gevertz (pictured), Managing Director of D and G Media: “All the research including TGI data confirms that cruise consumers are very conscious of their financial position.  When people visit D and G’s complimentary magazine stands, they also select other literature including financial information and mail order offers.   With so much reading time onboard, consumers are in an enviable position of having lots of undisturbed reading time.”

About D&G Media

D&G Media says: “D&G Media organize and manage experiential and magazine distribution at the Cruise Terminals across the UK including Southampton, Dover, Liverpool, Tilbury Docks, Portsmouth, Rosyth, Leith, Greenock and Plymouth, as well as Eurotunnel’s Flexi Plus Lounge, Pet Lounge and the Isle of Wight Ferry Terminals.”