P&O Cruises Azura, Celebrity Cruises Eclipse and Cunard’s Queen Elizabeth will all be launching cruise ships designed for the UK market.
Reaching over 8,000 affluent passengers with a high disposable income including families, extended families and retired couples, D and G Media’s high quality magazine stands deliver an exceptional take-up of magazines while people wait in the departure lounges before embarkation, says D and G Media. The company also provides a personalised magazine hand-out service as passengers move from baggage reclaim to Arrivals.
Damian Gevertz (pictured), Managing Director says: “This is a unique opportunity for publishers to use the cruise terminals as an efficient way of getting magazines into the hands of their core readers with little or no wastage.
With so much free time on board between ports of call and cabin time for reading and time-out, the cruise ship environment is perfect for passengers wishing to spend time reading and experiencing new magazines they may not have heard or tried before.
The ship launches signify a major investment by cruise operators who are maximising the UK’s love of cruising”.
D and G Media claims to provide an efficient magazine distribution service encompassing their in-house management system, iMAG, which provides weekly tailored reports to publishers including photographic evidence of magazine placement.
About the cruise ships
D and G Media says: "Darcey Bussell, the world’s best-loved ballerina, will launch Azura on the 12th April 2010. This is the latest and most sophisticated addition to P&O Cruises fleet. Carrying up to 3,100 passengers, it boasts an open dance floor in the centre atrium, 10 restaurants including Sindhu, created by the first Indian Michelin Star chef, Atul Kochhar, as well as state of the art Beauty Spa and giant outdoor cinema screen.
The Azura is specifically designed for the UK market with a sophisticated feel and is aimed at the affluent family and mature market.
Second on the list is Celebrity Cruises, Eclipse. Launching from Southampton on the 19th April 2010, the Eclipse will provide over 3,145 passengers with an exceptional 5*+ service within a modern setting. Celebrity Cruises are synonymous with innovative design and style including large deck areas, generous cabins and attention to detail both in standard and service.
Eclipse will have a two-storey glass wine tower in it’s main dining room as well as exclusive dining at Blu. The ship boats Aquaspa by Elemis, a daily Hot Glass Show by the Corning Museum of Glass together with a range of Children’s Clubs, Solarium and a freshly manicured lawn for Bowls.
The Eclipse will be sailing around UK and Europe during the Spring/Summer 2010 and is designed for upmarket families, extended families and couples who like a sophisticated, yet sociable atmosphere.
And finally on the 12th October heralds the maiden voyage of Cunard’s, Queen Elizabeth cruise liner. The 13-night celebration cruise which sold out in a record breaking 29 minutes, will call at Vigo, Lisbon, Cadiz, Las Palmas, Santa Cruz de Tenerife and Funchal.
The Queen Elizabeth will be Cunard’s second largest ship, accommodating 2,172 passengers. A majestic, opulent and very British experience with an exclusive upper class service, the Queen Elizabeth appeals to the discerning consumer, typically 35+ years. Cunard was recently awarded the ‘Best Cruise Line Award by Conde Nast Traveller readers."
