As part of DC Thomson’s ongoing commitment to offer fresh and accessible content to kids, young fans will now have the opportunity of engaging with the mischief of The Beano in its brand new digital world, say the publishers.
DC Thomson has planned innovative creative concepts that will capture the entertaining qualities, including the much-loved characters and the humour and cheek of the classic brand through the launch of new apps and a range of interactive content for its official websites and social media platforms. The new initiatives aim to inspire increased positive play with the prankster duo and encourage fans to share content via new online communities.
The brand will now reach fans across multiple touch points including the new look and fully enhanced Beano.com website, updated social media offerings on the official Facebook and Twitter pages and a series of brand new iOS apps including interactive comics and action-packed games. These new and enhanced digital and social media initiatives join the recently released Dennis the Menace and Gnasher Prank Sticker app.
DC Thomson will also be launching a dedicated The Beano YouTube channel this month. Promoting wholesome, positive play, the channel will allow kids to safely share video content and create an online community that enables young fans to showcase classic pranks on parents and families such as clever tricks and inventive mischief.
Tim Collins, Head of Brands, DC Thomson comments, “The rise in digital technology and social media means that today’s consumers are interacting with brands a little differently. Despite being classic characters, Dennis the Menace and Gnasher still resonate amongst young fans and so it’s important for us as a licensor to give back fresh content to what is an overwhelming demand from our consumers. We’re moving with the times and have undertaken substantial research in understanding what our fans actually want. By working with our teams to develop exciting digital assets across a spectrum of platforms, we can now ensure a significant presence not only on TV, publishing and toys, but in all the other areas that today’s tech savvy generation are engaging with.”
