The team behind the successful Top Gear Turbo Challenge partwork has produced Doctor Who: Monster Invasion, a new fortnightly partwork comprising a magazine with collectable cards aimed at an 8-12 year old audience. It will launch across the UK in early May 2011, to coincide with the return of the BBC TV series.
The launch follows a successful test in the West Country in 2010. It will be supported by a national TV advertising, print and online marketing campaign, an interactive website with games and point of sale promotions in 3,000 independent retailers.
Part one of Doctor Who: Monster Invasion will retail at a promotional price of £1.50 (normal retail price is £2.60) and will contain: a magazine featuring an episode guide; an A-Z of monsters; an alien slamdown fold-out poster; two packs of cards; and the first section of a three-part giant poster. Parts two and three each come with one pack of cards; the first and second part of a collectable TARDIS storage box; and the remaining sections of the giant poster.
Packs of the collectable 'monster' cards can also be purchased separately, priced £1.50.
BBC Magazines' Head of Partworks, Ceri Murray, said: "There is a huge appetite among the pre-teen audience for the Doctor Who brand, as demonstrated by the success of our weekly Doctor Who Adventures magazine. Building on the success of Top Gear Turbo Challenge – our first ever partwork – Doctor Who: Monster Invasion gives fans the chance to learn more about the monsters from their favourite show through 'collectables', which are hugely popular with this age group."
Doctor Who: Monster Invasion is being distributed by Seymour and will available from all good retailers.
Doctor Who: Monster Invasion is being offered to all retailers on a sale or return basis, for the lifecycle of the product.
