Egmont to launch Milkshake! magazine

Egmont Publishing has announced the launch of Milkshake! Magazine, Channel 5’s multiplatform pre-school brand.

Egmont to launch Milkshake! magazine
Kiran Vara: “We’re thrilled to be launching our take on Milkshake! magazine.”

The first issue goes on sale 12th February.

Egmont’s magazine will be aimed at 3-5 year olds. In the magazine, says Egmont, readers can learn and play with their favourite characters including Peppa Pig, Paw Patrol and Thomas & Friends, as well as their favourite Milkshake! presenters too. With this issue, there is also an extra eight-page Peppa Pig mini mag and Peppa Pig shopping set. 

Milkshake! magazine’s content will be rooted in Early Years Foundation Stage learning, delivered through fun and play, with Egmont’s Ages and Stages insight ensuring that every page caters to multiple skill levels and abilities, say the publishers. And, for the parents, there are bonus ideas throughout the magazine to boost their child’s learning as they chat, play and read together.

Over the next twelve months, Milkshake! magazine will be promoted at the end of Milkshake! programmes on air. As well as social media advertising across Milkshake! and Egmont platforms, a website takeover for Milkshake! magazine will run on parenting website,

Kiran Vara, Publisher of Milkshake! magazine, said: “We’re thrilled to be launching our take on Milkshake! magazine and to be offering a high-quality magazine to the segment’s 1.6 million monthly viewers. We’re sure that the package of Egmont’s lively and engaging editorial, vibrant, contemporary design and quality covermounts will mean that this new look magazine is a big hit with Milkshakers!”

Issue #1 goes on sale on 12th February and is priced at £4.99.