Story Studio will bring together content and creative expertise from the wider ESI Media business, leveraging the digital velocity and global influence of ESI Media brands The Independent, the London Evening Standard, indy100 and ES Magazine, says ESI Media.
The team, whose content creators are embedded within editorial departments, will work closely with clients to produce multiplatform creative native editorial and branded content campaigns. With investment in video, infographics and social, Story Studio will work directly with editorial teams in key verticals such as film and entertainment, fashion and beauty, food and drink and science and tech. It launches off the back of existing work with clients such as Westfield, Sainsbury’s and Sky and will utilise ESI Media’s premium data offering to give clients targeted access to engaged audiences.
Led by Charlie Edelman, Director of Story Studio, the wider team includes Kate Barlow, Head of Commercial Content; Ben Bibbings, Head of Project Management; Michelle Gregory, Head of Communications; and Nenad Bogojevic, Head of Design. The team also includes editorial talent, such as Ellen E Jones – formerly The Independent’s TV Critic.
Jon O’Donnell, Managing Director, ESI Commercial, said: "Story Studio reflects the importance we place on innovation, giving clients unique access to our wide network of content expertise and powerful media portfolio. Aligning closely with brands to reflect their evolving business needs, Story Studio will allow clients to engage with our influential audience in a creative and tailored way. Working directly with editorial talent such as Ellen E Jones brings genuine authenticity to the campaigns we are creating – a real benefit for commercial partners.”
