Fieldsports Press rebrands to Time Well Spent

The company says the rebrand reflects its significant growth and expansion into a forward thinking, multi-faceted media business, now serving consumer and business-to-business audiences.

According to the company, the decision to adopt the new brand and identity is driven by the its ambitions, which extend beyond its roots in the UK consumer fieldsports sector. The rebrand reflects the organisation’s growth and recent acquisitions in business-to-business media, together with its expanding global footprint.

"We've moved beyond our original name and needed a brand right for today and fit for tomorrow, as we continue our scale up journey," said Simon K. Barr, CEO of Time Well Spent. "Time Well Spent embodies our commitment to creating content that our audiences find valuable and worthy of their precious time. While our name has changed, our dedication to quality content remains unwavering. Time Well Spent continues to be the trusted media source for millions of shooters, hunters, anglers, firearms owners, and now, the businesses servicing these communities.”

Time Well Spent claims it has emerged as the one of the largest media groups in Europe dedicated to serving firearm owners, hunters and shooters. The company says it now has multiple media platforms, producing specialist content that entertains, enlightens, and educates its audiences. The rebrand comes as part of a broader strategy to enhance the businesses authority across all types of media, and in multiple territories.

As part of the transition, Time Well Spent says it will roll out its new branding across all platforms in the coming weeks. The company says key changes include a new website at twsgroup.com, which will showcase the company’s portfolio, alongside a name change at Companies House to Time Well Spent Group Limited.