The Italian version will be launched as How to Spend It celebrates 20 years as the gold standard in global lifestyle coverage, which it will mark with a series of special events and features throughout the year, says the FT.
The Italian How to Spend It will launch in September, with five issues in 2014 and rising to 13 in 2015. It will feature content translated from the English language title (including the regular columns and fashion pages), as well as features originated in Italy.
Ben Hughes, the FT’s global commercial director and deputy CEO, said: “In addition to providing Italy’s most affluent and discerning individuals with authoritative editorial, the Italian How to Spend It marks a key part of the FT’s global growth strategy in the luxury and lifestyle sector”.
Long time How to Spend It editor Gillian de Bono will work closely with the editor of the Italian version to ensure a seamless Italian language offering that carries all the hallmarks of the title.
“This 20th anniversary year is a very exciting time in our history and I am thrilled to see How To Spend It’s editorial concept and content reaching even more readers through our collaboration with Il Sole 24 Ore,” said Gillian de Bono. “We have been named National Colour Supplement of the Year thirteen times; I have the utmost confidence that the Italian language version will soon be garnering awards too”.
“How To Spend It is an international landmark in the luxury world,” said CEO of 24 Ore Group, Donatella Treu. “Its Italian version, distributed with our newspaper Il Sole 24 Ore, will be a top-quality product that allows the 24 Ore Group to cement its foothold in key market segments – fashion, luxury, lifestyle – already covered by the newspaper and by its dedicated products and events”.
How To Spend It is published 31 times a year and includes special themed issues such as A Passion For Fashion, Superior Interiors and Smart Arts. It is also available online and as an iPad app, both of which are updated on a daily basis with web-only content.
The Italian version will be available on newsstands throughout Italy in September 2014 and online through a digital replica.
