Condé Nast Britain premiered ‘Vogue presents The Minions’, the first short film produced by its dedicated video division, in partnership with Universal and Illumination Entertainment, live yesterday on the Vogue Video channel. Presented by Vogue International Editor Suzy Menkes, the film features interviews with fashion designers Domenico Dolce & Stefano Gabbana, Rupert Sanderson and Giles Deacon, jewellery designer Stephen Webster, Creative Director of Lanvin Alber Elbaz, milliner Stephen Jones and British Vogue Editor-in-Chief Alexandra Shulman discussing the influence of The Minions. ‘Vogue Presents The Minions’ was created by the recently appointed Condé Nast Digital Video team, lead by Danielle Bennison-Brown, and is in collaboration with Director Danny Sangra.
Wil Harris, Head of Digital of Condé Nast Britain, commented “Video is a key strategic opportunity for us, and with our dedicated team we will be evolving content for a new generation, as well as for our existing audiences. Translating the editorial vision of the Condé Nast media brands into successful and engaging video content begins with Vogue, GQ will be the next to launch a video channel, followed by Glamour and Wired.”
Danielle Bennison Brown, Director of Video Content of Condé Nast Britain added “Condé Nast Video combines access to world class talent with a content strategy derived from our cultural understanding and significant luxury audience insight. Collaborations are an important part of our strategy, as evidenced in the partners we have worked with across this initial phase of programming.”
Further Vogue Video content released in the coming weeks will include a series of 'Inside the Wardrobe' films presented by Vogue Contributing Fashion Editor Bay Garnett, uncovering the style secrets of Olivia Palermo, Suki Waterhouse and Lily Allen, live from 25th June and sponsored by Vestiaire Collective; Alexa Chung will front a series with support from the British Fashion Council and Google search insights, exploring areas of the fashion business including technology and sustainability; there will be a weekly Vogue News programme; and a Vogue Beauty School series will launch later in the year, in collaboration with Nicola Moulton, Beauty Director of Vogue.
The GQ Video channel will launch this Autumn, followed by a Glamour and Wired channel. Video content from all the branded channels will also be found on The Scene, due to launch later in the summer, making this a go-to hub for video editorial offering variety and depth.
Condé Nast Video in Britain is one example of the ongoing evolution of video content across Condé Nast International. Condé Nast Germany has recently created a Creative Studio with video as a focus; Condé Nast Russia will soon be launching video channels for five of its media brands (Vogue, GQ, Tatler, Glamour, Allure) and Condé Nast Italy publish CNLive!, featuring programming covering all lifestyle areas and which includes a collaboration with Rai TV.
