The new app is free every week and builds on the success of FourFourTwo’s existing suite of digital products, including its recently-launched international website, award-winning Stats Zone app and interactive iPad edition.
Expanding the brand further into the digital space, Football Weekly is a weekly snapshot of the game, combining analysis, insight and interviews with an entertaining digest of the week’s big stories and previews of the weekend ahead.
Football Weekly is specifically designed to be read on mobile and tablet and will be available via iTunes and Google Play every Thursday evening.
It further underlines Haymarket’s industry-leading approach to digital and reaffirms the publisher’s commitment to a digital future, say the publishers.
Use of a CMS-driven workflow means the editorial team only needs to create content once before publishing across multiple platforms.
“FourFourTwo will celebrate its 20th birthday this year,” said Hugh Sleight, Brand Director of FourFourTwo. “While it continues to be incredibly successful, as the recent 15.9% ABC rise demonstrates, we are committed to building cross-platform products that deliver what our audience needs. While the world is hardly short of digital football content, we felt that what was missing was a product that cuts through the noise and delivers insight and analysis on a weekly basis.”
