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FT’s Cost per Hour metric honoured at the Digiday Awards

The Financial Times won the award for Best Use of Technology by a Publisher at this year’s Digiday Awards for designing the time-based advertising metric Cost per Hour.

The award honours the publisher that has most effectively utilized groundbreaking technology in distributing content, enhancing user experience and propelling overall growth.

The annual Digiday Publishing Awards recognize the companies propelling digital media forward through creative thinking, outstanding content and innovative approaches.

The Financial Times has previously won several awards for the Cost per Hour metric, including Best Commercial Use of Data at the British Media Awards and Most Innovative Publisher at the Drum Digital Trading Awards.

You can find a full list of Digiday Publishing Award winners here.