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Future acquires Marie Claire US

Future plc yesterday announced the acquisition of Marie Claire US, part of the global brand that, say the publishers, connects “confident, influential and successful women”.

Future acquires Marie Claire US
Zillah Byng-Thorne: “With nearly 17.5 million visitors a month, this is a flagship women’s lifestyle brand.”

Previously a joint venture between Hearst Magazines and MC International, the new license agreement sees Future produce Marie Claire US in addition to Marie Claire UK.

With an audience reaching nearly 17.5 million monthly unique users, Marie Claire US expands Future’s reach to 22 million readers in the US Women’s Lifestyle Vertical and to just under 30 million readers globally across all of its women’s lifestyle brands, says Future plc.

Future says it will bring its diversification strategy to the Marie Claire US brand, using its proprietary ad tech and ecommerce technology – alongside the editorial content – to deliver significant increases in online audiences, boosting revenue opportunities for advertisers and retail brands.

Zillah Byng-Thorne, CEO of Future, said: “With nearly 17.5 million visitors a month, this is a flagship women’s lifestyle brand and I’m delighted that we are adding it to our already strong Women’s Lifestyle Vertical.

“Our continued growth and success is proof of our strategy in action. We’ve had fantastic results expanding the Marie Claire UK brand and we believe that with our expertise in terms of audience, ecom and platform, we can develop the offering to grow the Marie Claire US audience significantly.”

Jean de Boisdeffre, Executive Director of MC International, said: “We are thrilled with this new co-operation with Future. We strongly believe that this agreement will create a new, and even more successful era for the Marie Claire brand in the US and Canadian markets. We are sure this will be an exceptional fit for our brand, and the Future Group’s expertise will create opportunities to leverage and expand Marie Claire into new and exciting business territories.”

Marie Claire US joins Future’s portfolio of Women’s Lifestyle brands including Marie Claire UK, Woman&Home, GoodToKnow and new launch MyImperfectLife.com.

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