Luke joins Future at an exciting time, amidst a period of new business development and growth for the company. According to Future, 2017 was a year of exceptional growth, with the US revenue up 41% plus an increase in online growth and market share. With Future’s digital advertising now representing 90% of advertising revenues in the US, the company says that now is the right time to exploit these opportunities.
As part of Future’s intention to scope and deliver new operating methods within the ever-changing landscape of media sales, Luke will play a crucial role in shaping the company’s US strategy and new business development. Luke’s responsibilities will see him leading the growth in the US market. He will oversee the commercial operations, revenue strategy and sales activity.
Luke brings a wealth of market-relevant experience and will be joining Future from Yellow Pages, where he worked as the Senior Vice President of National Markets. Prior to this, Luke worked at Cox Digital Solutions, AOL and Internet Broadcasting.
Luke Edson, U.S. CRO, Future says, “Future is a flourishing company with a strong portfolio of market-leading brands and audiences, I am looking forward to building on the current momentum and to bringing to the US market, innovative solutions that integrate print and digital media, creative, live experiences and eCommerce.”
Zillah Byng-Thorne, CEO of Future says, “I’m really excited to welcome Luke on board. His proficiency in commercial operations will help shape our strategy and business development in the US.
There’s a wealth of opportunity for us in the US and I have every faith Luke will be able to capitalise on that.”
This announcement follows last week’s appointments of Will Hattam as Chief Marketing Officer and Stacy Gaines as US Marketing & Strategic Partnerships VP.