The bot is a programme which allows visitors to have their questions answered in real time, communicating with visitors through natural language detection and providing a more personal digital experience; like having their own gaming assistant, says Future.
During the soft launch at E3 more than 4,000 messages were exchanged between attendees and the bot in less than three days, reflecting the high levels of engagement on GamesRadar+. The next steps will be to launch the bot permanently on the GamesRadar+ website, say the publishers.
Operating through Facebook Messenger, visitors to GamesRadar+ can expect cheats, tips, tricks, the latest gaming news and frequently asked questions from the conversational interface. The chatbot aims to enhance customer experiences whilst encouraging discovery.
Julian March, Managing Director of Media Brands at Future said: “Social brilliance is core to GamesRadar+, and with the largest social followership of any gaming brand in the world, it makes total sense for GR+ to be a chatbot. It’s a fabulous way for us to develop one-to-one relationships with our audience & community and give them all the latest games & entertainment news, guides and tips, on one of the platforms they love most. Stay tuned – we’ve only just started on this journey!”
