Buccisano takes over the role from Alex Altman, President, Global Client Operations, Wavemaker, effective immediately.
Buccisano’s first task in her role as Chair is to work with the World Media Group Board to formulate a three year strategy that promotes the values of trusted and renowned journalism and celebrates excellence in international advertising, whilst tackling the industry challenges that are affecting the marketing, media and publishing worlds.
“I’ve been following the work of the World Media Group over recent years and I’m a strong supporter of what it stands for,” said Buccisano. “From its inspiring and informative event series, to its thought leadership, research and insights, the World Media Group provides knowledge that is essential for agencies, brands and media partners alike as they navigate the constantly evolving international media landscape.”
“We are delighted that Gordana has accepted the position of Chair,” said Belinda Barker, Chief Executive of the World Media Group. “None of us knows what 2021 will throw at us, but we do know that Gordana’s experience of helping global clients to navigate change and drive digital and business transformation is going to be invaluable. We look forward to tapping into her expertise as we continue to provide guidance and best practice both to our members and to the broader media industry.”
Buccisano’s appointment will be followed by the election of two new VPs and a new World Media Group President for 2021, due to be announced in the new year.
The World Media Group is a strategic alliance of leading international media organisations. Its members include The Atlantic, BBC Global News, Bloomberg Media Group, Business Insider, The Economist, The Financial Times, Forbes, Fortune, National Geographic, Reuters, The New York Times Company, Time, The Wall Street Journal, The Washington Post, and associate members: Moat and The Smithsonian.