Guardian News & Media says: The figures reveal that Guardian News & Media (GNM) titles lead the market with over 12.6 million monthly readers in Britain across print and online - nearly half a million ahead of the Telegraph newspapers and website.
GNM titles are read by over 7 million people a week (compared with the Telegraph’s 6 million), and by an average of 2.2 million people every day (compared with the Telegraph’s 2.1 million) across print and online.
The research is based on National Readership Survey (NRS) data from January 2013 to December 2014, and comScore data from November 2013, but does not include mobile and tablet app readers.
Further insight shows that the Guardian has the highest number of under 35s, with 5.2 million per month choosing to read GNM titles - 27% more than the Telegraph.
David Pemsel, Deputy Chief Executive, Guardian News & Media, said: “It’s fantastic that more people are choosing to read GNM titles than any other quality newspaper brand in Britain. 2013 was an incredible year for us with our agenda-setting Snowden revelations, our move to a new global domain and the launch of two new print supplements - so it’s great to see that our continued innovation on every platform, alongside our quality journalism, has placed us at the top of the table.”
In separate research, new PeerIndex figures reveal that the Guardian is the top UK newspaper on Twitter, according to the first PeerIndex UK Media Social Sharing Index. The data shows that Guardian articles were shared more than 4.2 million times by Twitter users in the UK in January 2014 - over 500K more shares than the Telegraph.
