Joining forces with Marketing and Media Week will see Campaign become the definitive voice of today’s new breed of smart, collaborative brand-building professionals who recognise the increasingly blurred lines between traditional disciplines, says Haymarket.
The new Campaign will bring together brands, creative agencies, media agencies and media owners to build a closer community in the fast changing global industry.
Campaign’s global editor-in-chief Claire Beale will lead the expanded editorial team, which also includes all existing staff, and Marketing’s current editor Rachel Barnes, recently named PPA New Editor of the Year, will be Campaign’s UK editor.
From 9 May, Campaignlive.co.uk, an extended weekly Campaign magazine and a new Campaign quarterly will combine exclusive stories with collaborative expert analysis of the key developments and trends that are shaking up the industry, helping all marcomms professionals to excel in their roles and better serve consumers, say the publishers.
Digitally, Campaign’s real-time content will be strengthened by encompassing marketingmagazine.co.uk and mediaweek.co.uk.
Campaignlive.co.uk is already part of an integrated suite of seven sites around the world, analysing the latest developments in creativity from San Francisco to Shanghai.
Claire Beale, global editor-in-chief, Campaign, said: "Creative excellence in advertising and marketing is a key driver of business growth and UK creative industries contribute over £84 billion a year to our economy. But brilliant creative ideas, making full use of new technology and data sources, no longer conform to the old silos on which the advertising and marketing industries were built.
"It's time for Campaign to embrace its sister brands Marketing, Media Week and Brand Republic in a new super-brand that can better showcase this exciting, fluid and fast-changing creative marketing landscape."
Adrian Barrick, global brand director, Campaign, said: "The marcomms industry has entered a period of unprecedented challenge and opportunity, driven by an oversupply of channels and increasingly empowered savvy consumers. This new model will challenge mediocrity and celebrate the collaborative nature of today's rapidly evolving communications space.
"We’re in a unique position to help all members of the creative community to develop their creativity and apply new ideas, technological tools and data to optimise the customer journey and ultimately boost sales."
Campaign’s sister title PRWeek is unaffected by the changes.
