The newly-created board-level post carries responsibility for all of Immediate Media Co’s lifestyle brands, including parenting, outdoor and Gardeners’ World magazine and website.
Seaton (pictured) is currently Publishing Director at Hearst Magazines UK, responsible for Prima, Prima Baby & Pregnancy, BabyExpert.com Psychologies and NetDoctor.co.uk.
His previous roles include Publishing Director of Runner’s World, Triathlete’s World and Zest, where he worked with Magicalia, now part of Immediate Media Co, on digital platform development.
Seaton’s new role will include responsibility for the magazine and website assets of You & Your Wedding and Prima Baby & Pregnancy magazines and website, acquired by Immediate Media from Hearst Magazines UK last month (January 2012).
Announcing the appointment Tom Bureau, CEO of Immediate Media Co, said: “We are delighted that Steven is joining us at Immediate Media Co. Having worked with him as a client, I know that his expertise in building successful, cross-media brands, and knowledge of our technology platform will be extremely valuable in helping us to grow this important area of our business. I’m looking forward to welcoming him to my senior team shortly.”
Steven Seaton said: “I’m excited to be joining Immediate Media Co at the start of what I know will be an exciting, transformational journey for all of its brands. Whilst these are challenging times in media, this is also a period of great opportunity as the company focuses on building a successful cross-media business.”
Seaton will join Immediate Media on 27th February 2012.
