The updated comments tool allows users to make comments on the host site and distributes and syndicates those comments to and from Facebook.
It is integrated into www.nuts.co.uk and www.horseandhound.co.uk with immediate effect. Users of both sites – and their friends – can now easily participate in online conversations using their Facebook profile.
When a person leaves a comment on the IPC site, a News Feed story is published to friends on Facebook with the comment, along with a link to the site where the comment originated. When friends comment on the News Feed story on Facebook, their comment can be syndicated from Facebook and published on the conversation thread on the brand website.
Cathy Ma (pictured), IPC’s Social Media product manager, says: “Increasing on-site user engagement and improving social bridging between IPC Media’s websites and social sites such as Facebook is a crucial part of our ongoing strategy. The updated Comments plugin provides us with a great opportunity for users, with an easy-to-use platform to engage in topics that they are passionate about on both Nuts.co.uk and Horseandhound.co.uk.”
