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Jellyfish, a global digital marketing business, has announced the appointment of Jo Wallace as its global executive creative director (ECD). Jo will shape both client work and Jellyfish as a creative and inventive organisation in everything it does, added the company.
Jellyfish says as the global ECD, Jo will assume responsibility for overseeing content creation across all channels and play a vital role in shaping the company's strategic direction. Additionally, she will serve as a creative champion for one of Jellyfish’s key global clients, Google.
Jo's appointment addresses two significant gaps in the market, the company added. Firstly, the strategic gap, which exists between large holding companies with non-transparent media practices and smaller specialist firms focusing on tech, content, or media with limited scale and capacity. Jellyfish combines platform expertise, martech capabilities and creative prowess across markets for progressive brands.
Secondly, the company continued, the cultural gap, where most content is pretty boring and most routes to market lack transparency. Jellyfish stands apart as an independent and disruptively positive force in the industry.
Jo said: "I’m thrilled to be joining Jellyfish and partnering with Nick and the team, globally, at such a pivotal moment. Being given the remit to cause 'good trouble' in the market and rail against the mainly boring and ineffective content out there makes this the perfect next step for me."
Nick Emery, CEO of Jellyfish, commented, "Jo is an amazing talent, and it’s testament to our creative reputation that she is joining us. There is a heap of bland, boring content out there that bears no relation to whether it works or not. We work differently, see different connections and start from a different place to create work for progressive clients bored of the status quo.”
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