minicabit’s online cab booking platform will be integrated into Johnston Press’ UK wide event platform, WOW247.co.uk, on web and mobile. This will mean its online users can easily compare and book cab quotes for listed events - or indeed anywhere - in a matter of clicks using a WOW247-branded web app, powered by minicabit. Both parties will also collaborate on leveraging the wider Johnston Press network of 215 local and e-commerce web and mobile sites.
Steven Thomas, General Manager for WOW247, said: “minicabit is the latest example of how Johnston Press are enriching WOW247’s local and national event offerings with relevant, innovative services across web and mobile. Online cab booking is a logical next step and so minicabit’s strength as the single, UK-wide digital entity to enable this opens up some compelling opportunities for our online audiences."
Amer Hasan, CEO of minicabit, said: “minicabit’s mission has always been to bring online cab booking to the UK’s masses. This partnership with Johnston Press and their reach across the UK takes this mission to the next level, and we look forward to working with them on some cool products."
