Mixmag Japan is a free quarterly magazine available from bars, clubs and record shops around Japan. Mixmag Japan is also a website, social media, video and events company with its own Japanese app all ran from a Tokyo office. As with all international editions of Mixmag, say the publishers, the Japanese off-shoot will promote local and international DJs, nightlife, festivals and culture.
Entertainment law in Japan has been revised to help nightlife and dance culture. Tsukasa Akimoto, Vice Minister of Infrastructure and Transport, said: “Since the entertainment law has been revised, it's now legal to run the night time entertainment business so we can create opportunities for promoting dance culture and related artists to flourish and succeed. Government is now focusing on increasing numbers of inbound tourists and since their interest is shifting from shopping binge to experiences, refining night time entertainment will be the key for tourism. I hope Mixmag Japan would play a great role of dissemination of information, introducing great Japanese talent to the outside world."
Nick Stevenson, Managing Director of Mixmag, said: “Dance music is no longer an underground movement, it is a global culture. Dance music is a unifier that goes beyond language. On the dance floor, we are all the same.
Mixmag's job globally has never been more important. With more music, events, festivals and clubbers than ever, there's never been an more vital time for dance music to have a curator, able to filter out the noise and bring the best music and events to the foreground.
Japan has been at the forefront of dance culture since the very start. It was Japanese engineers and visionaries that created the 808, 303, 909, the direct drive deck and CDJs that makes DJing possible. Japan's incredible nightclubs and festivals are what have driven and inspired artists to strive for perfection and its population of music fans have created the country that every DJ dreams of one day playing to.
With its own Mixmag, Japan now has its own media brand to celebrate the best of its home grown talent, shining a spot light not just here in Japan but sharing the news, talent and music across the world. What is more exciting than sharing the most important news, playing the best new tunes or going to the best parties.”
Mixmag Japan is the 15th Mixmag office, after London, LA, New York, Sao Paulo, Buenos Aires, Berlin, Frankfurt, Paris, Moscow, Bangkok, Hong Kong, Seoul, Tokyo and Sydney. Content is created in ten languages across five continents.
Mixmag is owned by Wasted Talent which also acquired Kerrang! and The Face in 2017. Wasted Talent specialises in evolving UK magazine titles into digital global media brands, says the company.
