The deal has been brokered under a license agreement with Images Group, which publishes business and consumer magazines that tap into niche markets.
The Indian edition of Livingetc is the third international venture of a fast growing international magazine title, with editions also in Thailand and Cyprus.
IPC Media’s international publisher Siriliya Nawalkar says: “We are really excited about launching Livingetc in India with Images Group. Livingetc is proving itself as an International brand and this, combined with the expertise of our partner, will, I am sure, make the magazine a great success.”
Suzanne Imre, editor of Livingetc UK says: “I’m thrilled about the launch of Livingetc in India. The magazine is already a must-have, cult brand for modern interiors enthusiasts in the UK and I believe there is a huge opportunity for the same thing to happen in India.”
Images Group editor-in-chief Amitabh Taneja says: “Considering the recent trend of home and fashion getting closer and given the core strengths of both companies, it creates just the right synergy that the Indian market has been waiting for. Images Group is excited about charting this new territory in the country. We are delighted to partner with IPC Media, one of the largest magazine publishers and the leader in the home interest market in the UK.”
Images Group president and publisher R Rajmohan says: “The last few years have seen a huge change in the way the Indian urban population perceives its immediate physical environment. Easier availability of home products and increased travel have made peoples’ aspirations within reach. We see a huge opportunity and promise in this segment of home fashion and decor. Images Group is upbeat about bringing Livingetc to India; a magazine that has been a phenomenal success in the UK.”
The first edition of Livingetc hits Indian newsstands this week, priced 100 Rupees.
About IPC Plus
IPC Media says: "IPC Plus is the division of IPC focused on national and international syndication and brand licensing. It is dedicated to developing innovative commercial partnerships and providing partners with access to its market leading brands and award-winning content."
About Livingetc
IPC Media says: "Livingetc, Britain's best-selling modern homes magazine, is the premium glossy magazine for the design-conscious homeowner. Smart and stylish, it's the only homes title successfully to bridge the gap between fashion and interiors. Livingetc is the trusted, credible voice of relaxed modern living."
About Images Group
Images Group says: "Images Group publishes magazines that tap niche readership markets through both B2B and B2C products. Beginning with India’s first business magazine on fashion in 1992, the group now has ten publications – including seven in the B2B and three in the B2C spaces. Between all the publications, Images effectively addresses segments from fashion branding to organised retail logistics to women’s fashion to men’s lifestyle. Their B2C magazines are FNL, an up-market women’s fashion title and M, a top-end ,classy men’s lifestyle magazine. Amitabh Taneja is the editor-in-chief for all the magazines. Mr R. Rajmohan is the president and publisher."
