The new initiative brings together 20 key figures from publishing to discuss how the industry is turning challenges into opportunity by embracing innovation and technological change.
Future of Publishing marks the first time, says the PPA, that senior figures across management, commercial and editorial roles have stepped forward and participated in a frank discussion about the changes taking place in the sector and how they are impacting on their business and the wider media landscape. Topics discussed include the future of print, the changing role of the editor and magazines’ power to drive the consumption agenda.
Future of Publishing can be found at www.ppa.co.uk/futureofpublishing and forms part of the website for PPA Marketing, the division of the PPA that supports the advertisers and media buying agencies with insight into the effectiveness of magazines as an advertising medium.
Barry McIlheney (pictured), Chief Executive of the PPA, said: “I’m really excited to be launching Future of Publishing. At a time of such innovation and change, it’s vital that we come together as an industry and consider what the future holds.
“By bringing together some of the greatest minds in magazines, we have created a valuable body of work that reflects on the continued vitality of magazines as an advertising medium but also explores the innovative areas that magazine brands are increasingly embracing as the market evolves.”
Matt Teeman, chairman of the PPA Marketing Board and Sales Director of BBC Magazines, said: “Future of Publishing brings a rich new stream of content to the relaunched PPA Marketing website and gives an indication of our ongoing commitment to provide the advertising community with information and ideas that illustrate the value of magazine brands.
