Speakers include Paul Dolan, Professor of Behavioural Economics, LSE; Pete Comley, Founder and Director, Join the Dots; Sue Elms, EVP Global Brands, Millward Brown and Douglas McCabe, CEO, Enders Analysis, who will share their thoughts on the evolving role of magazine media and a fresh perspective on the effect that declining advertising receptivity is having on brands.
Magnetic’s new research findings, in collaboration with Join the Dots, will also be launched at the event, which aims to better understand the changing role that premium content offers consumers and advertisers.
The event will debate the evolving role for magazine media in a world of ever reducing attention spans and overwhelming content, as well as how publishers, brands and agencies can work best together in the expanding content ecosystem to meet today’s marketing challenges.
Sue Todd, CEO, Magnetic, said: “In a world where declining attention and receptivity are all real challenges for brands and advertisers, we want to work with clients and agencies to explore the breadth of creative and effective possibilities that magazine media offer. Our event, Spark, will act as a key forum for this discussion, led by a selection of industry experts. We look forward to seeing the wider media and advertising industry there!”
The event will also include contributions from Dominic Mills, Media commentator and Mediatel journalist; David Weeks, Head of Advertising UK, The Week; David Brennan, Founder, Media Native; as well as Lucy Banks, Executive Creative Director, Bauer Media and Adventure; Terri White, Editor, Empire; Victoria White, Commercial Content Director, Hearst; Mark Creighton, COO, Dentsu Aegis and Jon Wilkins, Executive Chairman, Karmarama.
Spark will take place on October 22 at 8 Northumberland Place, WC2N 5BY. Registration and breakfast will take place from 8.15am, with the main show 9am to 12.45pm. For more information, please contact the Magnetic team: hello@magnetic.media
