Members of the public were invited to view the campaigns and to vote for their favourites. The Feed a Family campaign, from the Express & Star and Shropshire Star won the award for regional journalism while the Sun newspaper won an award among national titles for its Give it Back campaign.
NMA chief executive Owen Meredith said: “I want to say many congratulations.
“This year’s entries demonstrate the remarkable landscape of UK journalism today, highlighting the importance of trusted and quality journalism as well as showcasing news media’s powerful ability in delivering agenda-setting investigations, campaigns and scoops to the public.
“The winning campaigns, Feed A Family and Give it Back, are outstanding examples of the vital role journalism plays in our society, from informing and engaging the public to fundraising and raising awareness of important causes. The teams behind these campaigns should be immensely proud of their achievements.”
The Feed a Family campaign has become an annual fixture for the Express & Star and Shropshire Star, in which both titles team up with foodbanks from across the region for a major push to stock up supplies ahead of Christmas. And it has been extended this year with a drive launched in summer to help during the cost of living crisis. The campaign has proved a success, with foodbanks involved reporting a big difference in donations.
Editor Martin Wright of the Midland News Association, publishers of the Express & Star and Shropshire Star, said: “We are delighted with the award as it recognises that local journalism can make a real difference. We want to use the profile we have to boost the work of foodbanks and give all our readers the information they need to either get help themselves or to donate to help others.”
The Sun’s campaign Give It Back promotes help for disabled children, with the newspaper partnering with Disabled Children’s Partnership to highlight a £573m funding gap. This year, Journalism Matters Week has seen support from Prime Minister Rishi Sunak, Labour leader Sir Keir Starmer and Culture Secretary Michelle Donelan MP.
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