The content and media brief brings a new approach to connecting with the brand’s current and new customers, says Cedar. It includes digital consultancy, social strategy, content planning, monthly digital destination content and the production of the Group’s bi-annual in-room magazine available at all 29 hotels worldwide.
The brief also includes media sales, offering print advertising opportunities to carefully selected global luxury brands as part of Cedar’s Premium Travel Audience media offer.
Cedar’s appointment followed a competitive pitch.
Cedar’s Business Development Director Joe Costello said, “It’s a real pleasure to work with a brand as prestigious and iconic as Mandarin Oriental, particularly as luxury travel has become such a heartland for us at Cedar. We have exciting plans for their multichannel content and commercial portfolio that we can’t wait to share.”
Jill Kluge, Mandarin Oriental’s Group Director of Brand Communications said, “We were delighted with Cedar’s creative response to our brief, and look forward to offering our guests an immersive editorial experience in both print and online.”
