The activation, taking place on Friday 11th February across the UK, sees 20,000 roses being handed out alongside copies of Metro at stations including: London Victoria, Liverpool Street, Waterloo, Birmingham New Street and Manchester Piccadilly.
Marks & Spencer is also sponsoring Metro’s Cupid service, ‘Rush Hour Crush’ – which aims to connect love-struck commuters by enabling them to identify each other from the fleeting moments their paths crossed.
Mail Metro Media’s Chief Content Officer, Anne Shooter says: “With more and more of Metro’s young, diverse readership returning to the workplace, we’re delighted to be teaming up with our advertising partners again in this way to engage such a valuable audience. Metro has always brightened up the commute for its readers and this morning’s activity with Marks & Spencer seemed like the perfect opportunity to bring a smile to their faces ahead of Valentine’s Day.”
M&S Food Marketing Director, Sharry Cramond says: “This Valentine’s Day, in an M&S Food first we want everyone to feel the love. So, as commuters come back to the office, not only will they be greeted by their favourite M&S Food store but by a beautiful bloom along with their copy of the Metro. We’ll be in stations across the country handing out 20,000 red roses, showing commuters our brilliant quality flowers and inspiring them to pop into store or head to the M&S app to buy a bouquet, just in time for Valentine’s Day.”
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