All the content will be co-created by Metro’s editorial team and Google Play, and will highlight the range of music services available on Google Play to Metro’s 3.2 million readers, says Metro. It will include the first ‘Google Play streaming chart’ which ranks the most streamed tracks on Google Play Music each week. In addition to reviews of newly released albums, another featured artist will reveal their favourite albums. A shortened version of the content will run in Metro’s award-winning digital print editions.
The partnership was planned and bought by Google’s media agency, OMD.
Sophie Robinson, Creative Director, Metro said: “We are delighted to work with Google Play. Our audience has a real appetite for music so this a perfect partnership for Metro. It is another great example of our editorial and commercial teams working together to deliver a campaign with real stand out. The partnership was created by ‘Story’, Metro’s in house creative agency.”
Vikash Jasani from OMD UK said: “We have developed a truly integrated partnership that enables Google Play to add real value to an existing property which will ultimately provide great content for Metro’s readers every week. The new Scene feature will be a great way to find out the most up-to-date music news.”
The first double-page feature runs in Metro today.
