The new 10-second ad was created by Closer's creative agency Team Saatchi. The execution expands images from each issue, moving between stories through rays of 'Closer' pink light. Ultimate Big Brother winner Brian Dowling will be the voice of the campaign, as he has been with previous Closer marketing activity.
Nicky Holt, Publisher of Closer, commented: "This is a punchy and eyecatching campaign created to remind readers that Closer is unrivalled in providing the best and most original celeb, fashion and real life content in the market - week in, week out."
The campaign will broadcast throughout 2011, on both terrestrial and satellite, with OMD overseeing media planning and buying.
