The new-look Beautiful Kitchens is informed by research that found consumers are often daunted by the many choices involved in a kitchen project.
In addition to the magazine’s trademark showcase of beautiful kitchens, the new look includes more step-by-step advice and styling ideas to help plan the perfect kitchen. There are guides to starting a kitchen project, buyer’s guides, advice from experts, refresh tips and finishing touches.
The magazine’s case studies explore the latest kitchen looks for every style and budget. In addition, the owners of the real-life kitchen schemes share the secrets of their success, as well as confessing to the mistakes they made along the way.
Editor Ysanne Brooks says: “Buying a new kitchen can be an exciting but also a stressful time. During our research, we talked to a lot of people who had experienced the process, as well as to industry experts. The resulting refresh delivers everything readers asked for to help them achieve their dream kitchen.”
Publisher Belinda Cooper adds: “The new Beautiful Kitchens is a one-stop-shop for anyone planning a new kitchen. The magazine continues to provide inspiration through its gorgeous real-life kitchens and now the content is even more comprehensive than ever. This refresh strengthens our position as the leading kitchens magazine in the UK.”
The new-look Beautiful Kitchens is on sale now with promotional support at retail, as well as advertisements across IPC’s homes portfolio and related websites.
In the recent ABCs, Beautiful Kitchens grew 11.7% year-on-year, posting a circulation of 22,985.
