Puzzler Media’s most famous titles, The Puzzler and Puzzler Collection, will as of this week feature the new marque which managing director Neil Flockhart has described as “more modern but unmistakably Puzzler”.
He said: “Puzzler essentially defined the puzzle magazine category in the UK but we’re now in our fifth decade and I certainly don’t wear my 70s gear anymore so we decided it was time to spruce up the brand and get with the times.”
Puzzler first arrived on the shelves in 1973 when Ted Heath was Prime Minister.
Puzzler Media, which introduced the first Sudoku magazine to the UK in 2005, is the market leader in the country’s £50m puzzle market where three quarters of the population are estimated to do some sort of puzzle every week, says the company.
Puzzler publishes over 80 titles of puzzle magazines and has recently expanded into Australia, New Zealand, South Africa, Germany and Finland.
Puzzler Media’s marketing director Lynda Newland says she’s confident fans will love the new look.
She said: “Because of how well established the Puzzler brand is with its fans, we knew that anything we created as the next step in our logo’s development had to be an evolution rather than a revolution.
“The biggest change was swapping the letter P in Puzzler for a question mark, which cements the connection between Puzzler and puzzling in a more direct way.
“It also cleverly ensures that when the magazines are stacked on shelf, the ‘?’ is still visible, meaning that Puzzler's identity can be communicated clearly even if the consumer only sees the first letter of the name.”
In addition to being the UK’s largest puzzle magazine publisher, Puzzler Media provides bespoke print and digital content to newspapers and magazines, and interactive games to the online, mobile and TV market.
