The microsite has been updated to reflect the new look and feel of the magazine, which was relaunched earlier this month. It is a richer visual feast of P&O Cruises news and destinations, easily accessed with intuitive site navigation and responsive design, says August Media.
Within the magazine, August has introduced a wider variety of stories to the editorial mix, making it a more valuable travel resource for P&O Cruises’ Peninsular Club members. The tone of voice has been developed to add a deeper sense of community, using personal accounts for travel tales and offering behind-the-scenes snippets of life on board.
The refreshed website and magazine build on the established success of the projects to date, says August.
