Mobile navigation

News 

NFRN welcomes end to cut price Express and Star

Independent retailers have welcomed what they describe as a u-turn by Northern & Shell on its pricing strategy.

From this weekend, the original recommended cover prices for the Daily Star, Saturday Daily Express and Monday to Friday editions of the Scottish Express will be reinstated.

NFRN Chief Executive Paul Baxter said: “Halving the price of these titles may have given readers a great deal and there have been some sales gains as a result, but the move has never sat well with independent retailers who have been concerned about Northern & Shell devaluing the market.

“The NFRN has always believed that the newspaper market is fairly priced and we were pleased that rival tabloid publishers were not encouraged to enter into a circulation war. Reinstating the original cover prices and doubling retailers’ terms is a move that will be welcomed by our members.”