Following a research and development programme, Now hits the newsstand with what the publisher claims is a new and re-invigorated editorial proposition, working harder than ever to deliver to readers. The new look will be supported by a £1.5million marketing investment and the appointment of creative agency Quiet Storm.
Now publishing director Sandy Gale says: "The new look Now is stylish, confident and contemporary - with its cover packing a much harder punch. Under editor Abigail Blackburn and her talented team, Now's voice will shout louder than ever and the magazine will deliver more of the compulsive and insightful content we know our readers love."
Key elements of the new look Now include:
* A redesigned cover and new white-out-of-blue masthead - creating a more dynamic, high-impact cover with stronger newsstand standout.
* A faster, hotter and clearer new look from the first page to the last, showcasing Now's unique insight, and generating extra value content and multiple entry points for features. Celebrity news is the driving force behind every section from fashion and interviews to real life and lifestyle.
* A renewed focus on celebrity fashion and beauty with one third of our editorial pages now devoted to fashion and beauty every week:
* New franchises which focus on delivering more style, more insight and unique access include:
o 'The Week in Trends' - a new fashion franchise that ensures the reader can get her hands on the hottest star looks of the week.
o 'Face Up To.' - giving every Now reader cutting edge advice on how they can translate catwalk trends into can-wear beauty.
o 'Cocktail Confessions' - The Now team take you behind the velvet rope at the most exclusive celebrity events each and every week - and pass on all the post-cocktail gossip
o 'Come Dine With.' - Celeb-spotting with a lifestyle twist. Each week find out where a celeb's been dining, what they had - and how you can recreate it at home
o 'Star Travel on a Shoestring' - Spotted a celeb on the beach in Portofino and fancy a piece of the action? Now shows you how you can go where your favourite celebs go - for a fraction of the price
o 'Turn on TV' - highlighting the shows that Now readers get excited about, as well as all the latest soap gossip
o 'Body Blitz' - Unique diet advice including the week's latest A-List diet secrets, calorie shockers, the latest fads investigated and what celebrities really eat.
Abigail says: "Now is the ground-breaking title that set the celebrity sector alight when it launched in 1996. Our new look cements our position as the confident, hot celebrity news weekly that dares to be different. Now's comprehensive redesign truly showcases our ability to deliver unique insight and exciting access to the biggest stories of the week, plus fast paced, get-it-now fashion and beauty with a stylish, premium environment that offers superb value for money."
Now is on sale every Tuesday, priced £1.30.
