Onetag launches AI co-pilot

Programmatic advertising platform Onetag has announced the launch of its integrated Smart Curation platform, incorporating an AI co-pilot feature aiming to help marketers, DSPs and curation partners achieve their campaign objectives.

Onetag says the Smart Curation platform serves as an integrated media curation suite with two main approaches to innovate programmatic planning and activation - OpenVerified and DealCurate - providing a blend of AI-driven optimisation solutions.

OpenVerified offers open auction buying and provides a sell-side algorithmical approach at DSP seat level. A set of optimisation levers enable control and flexibility including MFA filtering and, powered by Sincera metadata, ads-to-content ratio (A2CR) and maximum ads in view, added the company.

Onetag says its deal creation solution DealCurate gives users access to campaign planning including a proprietary semantic dataset for granular cookieless contextual targeting.

Onetag says the platform addresses programmatic advertising challenges:

• Eliminates programmatic ad wastage: The OpenVerified AI co-pilot helps customers manage the open marketplace. The setup involves activating a single Smart Deal to remove all programmatic wastage and curate the open auction automatically at the DSP seat level.
• Increases addressability and post-cookie targeting with semantic and first-party data: Access to cookieless data and user matching to help customers build a marketplace of deals they need with only the impressions they want to buy, and activate these directly in their preferred DSPs
• Reduces operational overhead: The DealCurate co-pilot’s ‘Generate with AI’ option for campaign planning provides targeting recommendations, and builds the deals and parameters required
• Removes complexity: Provides a simple interface, designed to minimise the amount of time and clicks required to manage programmatic deal requirements

“The Smart Curation platform is one of the first to directly integrate Sincera performance signals, such as A2CR and Max Ads in View into the user workflow. This allows buyers direct control as to how these signals are used in their deals. It’s a massive step forward for transparency and advanced cookieless performance on the Open Internet,” says Mike O’Sullivan, co-founder at Sincera.

“We are excited to officially launch the Smart Curation platform globally, with its unprecedented efficiency and performance for buyers, data providers and curation partners”, says Daniel Pirchio, founder and CEO at Onetag. “Being the first platform on the market leveraging AI to co-pilot media curation is a huge milestone for Onetag, and we look forward to our customers using our technology to accelerate and improve their programmatic planning and activation.”