PinkNews has announced the hire of Alice Beverton-Palmer as head of creative strategy and platform partnerships and Nic Keaney as managing editor. Both Alice and Nic join PinkNews from Twitter, where Alice most recently held the role of senior manager, entertainment partnerships and Nic held the role of EMEA curation & trends lead. Both women join other female senior hires across communications and partnerships who have joined PinkNews in the past 12 months. The publisher says the PinkNews senior leadership team now consists of over 50% female leads and is representative of the growing 52% female global audience demographic of the brand.
Benjamin Cohen, CEO of PinkNews, said: “I am delighted to welcome both Alice and Nic to the PinkNews team. Over the last year, we have made significant and strategic senior hires across the business and I am pleased that both Alice and Nic will further add to the exceptional talent that we have at PinkNews. Across our website, social channels and apps we are speaking to a 52% female audience base which sets us apart from other LGBTQ+ media titles, alongside our ability to engage with Gen Z through the content that we create. As a result, PinkNews continues to grow exponentially in the UK and globally. We now reach over 100 million people each month across our website, social platforms and apps and we anticipate this to increase further over the coming years as we make further advancements in our global growth strategy.”
Alice who joins PinkNews as head of creative strategy and platform partnerships has 15 years of experience in social media, digital content and editorial. Whilst at Twitter, Alice led the social network’s work with iconic global music events including Eurovision, Brits, and MTV EMA among others, resulting in a multi-million dollar revenue stream for the social network. Alice pioneered diverse partner content such as MTV Pride and delivered sales training on ‘Gay Twitter’. Alongside her role at Twitter, she also launched and hosted an interview podcast called “The Dorothy Project” which celebrated and championed women’s impact on queer culture.
In the newly created position, Alice will lead the PinkNews creative strategy, focussing on merging digital and social advertising, events sponsorship, out-of-home advertising and other bespoke partner activations around key calendar moments. She will work closely across all of PinkNews’ content teams to identify and facilitate commercial content opportunities, including using video content where Alice has significant expertise. She will also be responsible for PinkNews’s relationships with all social media platforms and input into the brand's audience development strategy. Alice will report directly to both Benjamin Cohen, CEO of PinkNews and Anthony James, COO of PinkNews.
Alice Beverton-Palmer commented: “I am so pleased to join the PinkNews team in this newly created senior role. PinkNews is leading the way in terms of LGBTQ+ representation through video content on Snapchat and I am looking forward to partnering the creativity of the content teams with the power of brand partners around important moments throughout the year. PinkNews has a big future ahead of it and I am excited to be part of the team contributing to that future.”
Nic who joins PinkNews as managing editor has almost 15 years of experience working across hard-hitting news journalism and audience insights. During her tenure as EMEA curation and trends lead at Twitter, Nic led the successful launch of the EMEA Trends team and managed the EMEA curation team. She implemented strategies to combat misinformation, reduce toxicity on the platform and provide users with valuable insight into trending topics. In addition, Nic drove several global editorial and product-aligned projects and spearheaded partnerships and growth in new markets.
Prior to her role at Twitter, Nic held senior positions at ITN Productions as managing editor for news and archive, at AI crisis response and intelligence organisation Dataminr, leading a team of breaking news analysts, and at Sky News as Foreign News Editor covering international rolling news stories.
As managing editor, Nic will be responsible for leading the editorial and audience teams, driving the growth and development of PinkNews content and the global audiences that PinkNews reaches. She will work closely with other heads of department across video production, product and communications to ensure that PinkNews maintains its reputation as a global, agenda-setting LGBTQ+ media publisher. She will also be responsible for launching new online verticals and creating a strategy to deliver multilingual content across multiple geographies. In the newly created role, Nic will report directly to Benjamin Cohen, CEO of PinkNews.
Nic Keaney further said: “I’m delighted to join PinkNews at such a pivotal time for their global growth and am confident we will continue informing, inspiring change and empowering our audiences as we expand further into Europe and the rest of the world.”
The publisher says both Alice and Nic join PinkNews with immediate effect.
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