Founded in 2004, Merit is a specialist data company whose services underpin intelligent data products and data-driven marketing campaigns for business publishers on a global scale, says the PPA. The company’s client list includes many of the leading business media companies represented on the PPA Business Board, including Incisive Media, Plexus (formerly EMAP), Reed Business Information, and UBM.
Caroline Cronin, PPA Business Media Manager, said: “We have worked with Merit for several years and are excited to be developing that relationship further in their role as Strategic Partner of PPA Business.
“Data has taken centre stage in the business media sector – it’s the fuel that enables publishers to get closer to professional audiences and to optimise the delivery of content, products and services. Merit are experts at this and we are excited at what this strategic partnership can bring to the PPA and our members.”
Ben Tindall, Sales & Marketing Director, at Merit said: “We are delighted to announce our strategic partnership with PPA Business. The publishing companies within PPA Business represent some of the world’s most recognised B2B brands and we are proud to provide data services to many of them already. Through this strategic partnership we hope to play an increasing role in supporting the UK B2B sector as it continues to evolve and grow.”
