The PPA Customer Direct Awards will be presented at a ceremony on 23 November at the Jumeirah Carlton Tower Hotel in London.
The shortlist:
OFFLINE CAMPAIGN OF THE YEAR
This category is for direct mail, in-bound or out-bound telemarketing and/or event-based campaigns that have used innovative techniques to produce quantifiable and measurable results in line with the overall objectives.
Direct Mail, Radio Times, Immediate Media Co.
Hot Off The Press: Pushing The Limits Of Free Issue Inserts, The Week, Dennis Publishing
Spring Direct Mail 2016, Good Housekeeping, Hearst Magazines UK
Telemarketing Campaign Women’s Portfolio, Immediate Media Co.
EMAIL MARKETING CAMPAIGN OF THE YEAR
Judges will be looking for an innovative and measurable campaign using email marketing for subscription acquisition, retention or customer service.
Easter Sale With Not An Egg In Sight, Dennis Publishing
Filling The White Space: One-Time Digital Access, Bauer Media
Xmas 2015 Portfolio Campaign, Haymarket Media Group
IN-MAGAZINE PROMOTION OF THE YEAR
This category will reward a well-presented and cost effective subscription advertisement or advertising campaign, which may have run within the magazine being promoted or within other titles. Alternatively the campaign may have run on an insert either within the magazine being promoted or within other titles, or on carrier sheets.
A New Addition To The Family: The Launch Of The Week Junior, Dennis Publishing
National Retail Inserts, Archant
Stuff 200th Issue, Haymarket Media Group
US Christmas Carrier Campaign, Immediate Media Co.
BEST USE OF DATA
Judges will be looking to reward a campaign or series of campaigns which display outstanding use of data.
Christmas 2015 Acquisitions Email Campaign, Future
Complete Your Collection, Immediate Media Co.
Dynamic Content Campaign, The Grocer, William Reed Business Media
Project Phoenix, Immediate Media Co.
Xmas 2015 Portfolio Email Campaign, Haymarket Media Group
INTEGRATED CAMPAIGN OF THE YEAR
The campaign entered in this category should span a range of media including, (but not restricted to) print, online, mobile and social media. Entrants should outline the concepts underpinning the campaign and the role of each media 'channel' in its success.
Good Homes Magazine At The Ideal Home Show 2016, Media 10
Land Of Hope & Glory: British Country Life, Country Life, Time Inc. UK
Secret Garden, Immediate Media Co.
To Infinity And Beyond, Dennis Publishing
Who Knew Father Christmas Was A Petrolhead?, Dennis Publishing
BEST SUBSCRIPTIONS PROMOTION ON A SMALL BUDGET
This will be awarded to the campaign that has achieved maximum results and met all objectives with the minimum of budget. A small budget is considered to be £750 or less.
Christmas Gifted Bundle, Immediate Media Co.
Easter Sale With Not An Egg In Sight, Dennis Publishing
E3 Campaign: Pixel Adventure, Future
DIGITAL MARKETING CAMPAIGN OF THE YEAR
Judges will be looking for an innovative and measurable campaign using digital marketing i.e. SEO, PPC, Social Media, Content, etc for subscription acquisition or retention.
Incentivisation, Immediate Media Co.
Pay-Per-Click Advertising, Archant
Remarketing And Paid Social Integration In Digital, Hearst Magazines UK
CUSTOMER RETENTION STRATEGY OF THE YEAR
Judges will require evidence of creativity, new approaches and innovative campaigns will be rewarded but must be backed up with solid results.
Quest For Retention Excellence And First Rate Customer Experience, MacFormat, Future
Retention Campaign, PORTER, The Net-a-Porter Group
Retention Series, The Grocer, William Reed Business Media
Rewriting The Rule Book: Upgrading Customers To Maximise LTV, Dennis Publishing
E-COMMERCE CAMPAIGN OF THE YEAR
This award recognises the publisher who has most successfully advanced their use of online retailing. The judges will be looking for evidence of the development of e-relationships with customers, and how this has been used to encourage frequent transactions, along with the ease with which the transactions can be made.
Buysubscriptions.com Relaunch, Immediate Media Co.
Conversion Optimisation Tests, Hearst Magazines UK
Going For Gold, Dennis Publishing
Greatmagazines.co.uk Customer Journey, Bauer Media
William Reed Shop, William Reed Business Media
CUSTOMER DIRECT MARKETING TEAM OF THE YEAR
Judges will be looking for a team that has excelled in making a positive and measurable contribution to its company's subscriptions base, using either online or print-based campaigns, or a combination of media.
Bauer Media
Dennis Publishing
Hearst Magazines UK
Immediate Media Co.
LRB
CUSTOMER DIRECT MAGAZINE OF THE YEAR
Judges will be looking to reward a magazine that has excelled in all areas of subscription marketing.
BBC History Magazine, Immediate Media Co.
Computer Active, Dennis Publishing
Good Housekeeping, Hearst Magazines UK
The Week Junior, Dennis Publishing
