News 

RBI appoints Search Laboratory for SEO

Reed Business Information UK has appointed Search Laboratory to manage the Search Engine Optimisation (SEO) element of its newly-launched ‘Reed Business Insight’ website health check.

Search Laboratory, whose clients include Novell, Jet2.com, TSG and LifeSize, was chosen after the company was able to demonstrate its expertise in Business to Business search marketing. 

Under the agreement, Search Laboratory will support Reed Business Insight which will offer a Website health check service.  This is designed to help customers improve the effectiveness of their website as a business driver and will include immediate actions to take and longer-term recommendations.  SEO, which improves a website’s ranking on search engines such as Google, is a major element in improving website performance. 

Ian Harris (pictured), Managing Director of the search engine marketing agency Search Laboratory Ltd, says: “We are very excited to be working with RBI UK and pleased to be chosen as the SEO partner.  Reed are a major player in this market, and to have the chance to help their clients become more visible online is a great opportunity”.

Lawrence Mitchell, Marketing Director at RBI UK added: “SEO is an important part of Reed Business Insight’s website health check and we believe that the experience and expertise of Search Laboratory makes them the perfect partner to deliver this element”.

About Search Laboratory

Search Laboratory says: “Search Laboratory Ltd is a results-driven search engine marketing agency.  Based in Leeds, UK, we have a multi-disciplinary team that provides: Campaign Design and Management, Internet Design, Analytics and Statistics, Website Localisation, and Programming.   We specialise in Search Engine Optimisation (SEO), Pay-Per-Click (PPC) and Multilingual search.”

About Reed Business Information

RBI says: “Reed Business Information UK brings over 100 market leading brands to an audience of 30 million decision makers worldwide through its multi-platform media of web products, magazines, exhibitions, conferences and industry awards.”