The contract renewal of the Air Business Group’s largest account sees RBI’s global titles such as New Scientist, Farmers Weekly, Flight Global, Airline Business and Estates Gazette continue to benefit from subscriptions management alongside business information and a full suite of next generation ecommerce solutions. Receiving the full end-to-end service from the wider Air Business Group, this long-standing partnership also encompasses the domestic and international distribution of RBI’s publications, says Air Business Group.
With more than 220,000 subscribers globally, RBI’s titles address the four major markets of science, agriculture, aerospace and real estate. Each has a distinct geographic reader profile, which Quadrant, having contact centres in the UK, North America and Asia Pacific, is well placed to serve.
Over the years, Quadrant has delivered strong return on investments for RBI. For example, in 2016 an investment of £20,000 in a newly launched eCommerce Abandon Saves service, secured RBI over £200,000 of revenue. Using intelligent emails and pop-ups, Quadrant counters last minute concerns and distractions if consumers try to leave before concluding their order. It improved conversion rates by over 10% for RBI’s Farmers Weekly, says the company.
David Wilson, Managing Director of RBI comments on the extended partnership: “The relationship between our two companies is one of strength and trust. We know that as the market evolves Quadrant is committed to creating innovative and advanced solutions tailored exactly to both our business needs and the needs of our subscribers.”
Stuart Lacey, managing director of Quadrant, adds: “By the time this contract runs its course, we will have worked with RBI for nearly 50 years. Securing the confidence of this world-leading information provider is a testament to Quadrant’s performance as a whole, from our innovative technology offerings to our dedicated level of customer service. Moving forward we will continue to focus on eCommerce and digital fulfilment solutions. With the launch of new technologies and systems in 2017, RBI can be assured it will have the most progressive subscriptions solutions in an ever-changing market.”
