Slater, who took up her position on Monday 8th November, was Head of Digital Trading at TravelSupermarket.com for more than eight years, working across commercial, partnerships, advertising, business development and onsite trading. She will focus on strategic partnerships to build the business and deliver additional growth streams over the next few years primarily in the digital arena but also in print.
She will work alongside James Gambling, who worked at Saga where he was Brand Communications Director for Cruise and Travel and also worked at Fleetway Travel as CMO. Gambling has played an integral role in the expansion of World of Cruising website and has been with RRM for 18 months in the role of Marketing Director, implementing the new digital strategy. Gambling has been promoted and will now move to the newly created role of Chief Marketing Officer working alongside Slater
Real Response Media founder and CEO Chris Pitchford said: “The appointment of Lina is another sign of our ambitious growth plan and underlines our commitment to the cruise market. We are delighted to welcome Lina to the RRM family and cannot wait for her to get started. We know that she will bring so much to the team and will add to what is already an innovative, forward-thinking business.”
Slater said: “I'm delighted to join RRM and really looking forward to working with the team, meeting the partners, and driving growth for the cruise market.”
Gambling added he was “looking forward to building on the foundations of the last 18 months and working with Slater to make World of Cruising a world-leader in the cruise industry”.
In late 2020, RRM relaunched the World of Cruising website, offering a one-stop shop for cruise, with information covering all cruise destinations and cruise lines. It also developed a cruise search function, hosting more than 30,000 cruise itineraries in one place allowing customers to choose not only who they travel with but how they book’.
The company says it has also demonstrated its intention to be a truly multi-platform business with the introduction of digital publications to sit alongside its print publishing business.
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