Perfect bound and with excellent production values, the as yet unnamed magazine will be sold in all 350 Julian Graves stores for just 99p from October 2010 and will focus on the delights of baking.
Phil Geary, Marketing Director for NBTY Europe who own the Julian Graves chain says, “River’s understanding of our brand and our customers was impressive, and their creative was outstanding. We look forward to working with them to produce the launch issue in October.”
To reflect River’s emphasis on fully integrated multi-channel customer engagement strategies, River will also create a website to complement and support the new magazine, as well as in-store POS and a book.
