The partnership aims to enhance the business success of APA member agencies, by providing access to St Ives’ range of marketing services. In addition, it recognises St Ives as a key marketing solutions provider, driving forward and validating the business’ new position as a supplier of combined marketing and print services.
Charles Jarrold, St Ives Business Development Director comments, “The APA is a well-respected, representative body for the print and online customer publishing industry. This industry is one of significant growth, and St Ives believes that it can support it with its forward-thinking approach to developments in print and new media, such as smart use of data and content – an area that has become particularly relevant to agencies when demonstrating return on investment [ROI] to client organisations.
“St Ives has focused on developing value-added services that can clearly and measurably contribute to its customers’ success. These services, including those recently enhanced by an acquisition with leading database marketing services business, Occam, will now be available to APA members. By utilising St Ives’ high quality services and customer-focused approach, we hope APA member agencies will be able to enhance their clients’ publications and see greater results.”
The APA’s membership consists of UK agencies producing effective editorial content for client brands in print and online. That content can be anything from entire websites and magazines, to brochures and one-shot publications, all designed to engage with the client’s target audience and create a strong and sustainable customer relationship.
Julia Hutchison (pictured), Chief Operating Office of the APA says, “St Ives is an innovative and established supplier to the customer publishing industry, and we saw its latest venture into the supply and development of marketing services as a fantastic opportunity for partnership with the APA. We are looking forward to working with St Ives, promoting its services and seeing the resulting benefits of this partnership for member agencies and the customer publishing industry as a whole.”
