The appointment of Russell (pictured) with his extensive experience and contacts, reflects CIRCDATA’s capability to service large scale organisations with complex subscriptions, membership or visitor customer databases, says the company.
Russell’s publishing career spans 25 years in circulation operations management at a number of leading publishing and fulfilment companies, including Findlay Publications, EMAP, DMG World Media, WDIS and Optima/CDS Global.
Steve explained his reasons for joining Thatcham based CIRCDATA, “I have known James Ormiston, MD of CIRCDATA for a number of years and he has always struck me as having the vision, flexibility and set-up to fill the void left by the demise of Optima and to bring about a step change in the industry.”
He was impressed with CIRCDATA’s Fusion system, an integrated online solution for subscription, delegate and online multimedia management, designed in-house.
He explained, “Fusion has been developed as the ultimate ‘single customer view’ database, uniquely enabling direct real time entry of circulation fulfilment data, event pre-registrations and registrations, any time, any place. It also has the flexibility to integrate with media owners’ internet properties via customisable web services. It’s very exciting to joining an organisation that can deliver what media owners have long been looking for.”
CIRCDATA’s Managing Director, James Ormiston added, "We welcome Steve on board to our senior management team. This is a key appointment in our drive to build CIRCDATA’s presence in the sector and help media owners understand how the Fusion system can deliver them Advanced Audience Management solutions.”
Steve Russell can be contacted on 01635 869868 or email srussell@circdata.com
About CIRCDATA
CIRCDATA says: “CIRCDATA designs and develops Business Process Outsourcing (BPO) software and offers “Audience Management” services to customers with large customer subscription or membership databases.
Audience Management services include: exhibition registrations, subscription management, content management, email broadcasting/marketing, shopping carts, credit card payment processing, systems integration and telephone based customer services.
CIRCDATA is a sophisticated software solutions company which also offers knowledgeable call centre customer services.”
