The Telegraph has developed a unique, fresh and jargon-free advice service which is focused entirely on helping buyers choose their next car through reviews, expert tips and practical advice from a brand consumers know they can trust, says the Telegraph.
The site will provide visitors with independent advice to help them obtain the best value car for their money.
Telegraph Cars is optimised to work seamlessly across desktop, smartphone and tablet devices.
MINI will be the official launch partner of Telegraph Cars in a campaign that will run for four weeks, starting from today, the launch of the channel. The partnership includes a complete takeover of all advertising space across the site.
Telegraph Cars is edited by Steve Huntingford, who joins TMG from WhatCar? where he was Road Test Editor for nine years, responsible for all car testing.
Steve Huntingford, Editor, Cars, said: “When looking to buy a car many consumers are bewildered by the technical information they are confronted with. We surveyed over 16,000 people across a broad range of demographics and the results clearly showed that what they wanted was clear advice based on impartial recommendations across brands. We have designed Telegraph Cars to be clear and simple, with scores out of ten on key factors, straightforward terminology and honest reviews from our team of experts, representing a brand as respected and trusted as The Telegraph.”
The launch of Telegraph Cars will be supported by a two month multi-media marketing campaign spanning online, mobile, print and outdoor, including at selected National Rail stations across London.
Erin Baker, MD, Motoring, TMG, said: “Telegraph Cars is testament to the investment and commitment TMG is showing to automotive digital products, across both commercial and editorial. The car market is awash with enthusiast publications but none addresses what we know our audience needs when they are looking to make a purchase. Our survey gave us the feedback we required to produce an excellent car advice site, allowing us to cater for existing users as well as for a wider audience. We are thrilled that we have secured MINI as our launch partner and very much look forward to developing our relationship with the brand.”
Building on the success of the inaugural event last year, the second Telegraph Virtual Festival of Motoring will be taking place from 12th – 16th May this year.
