The MNA, publishers of the Express & Star and Shropshire Star, say they are taking an important step forward in creating a direct relationship with more of their users and understanding which content drives the most registrations.
This new feature, which is now available, makes 10% of its original journalism available exclusively to those who create an account, says the publisher.
Editor-in-chief Martin Wright said: “We’re excited to launch this new freewall as it gives us a great opportunity to understand our readers’ needs better and build relationships with them directly.
“We look forward to seeing how they respond to this change and how we can use it to improve their experience with our digital output.
“In order to access our premium content, users must first create an account. This process takes just a few seconds.
“We are committed to delivering quality journalism that is engaging and informative for all our readers. By creating this freewall, we hope to continue providing meaningful content, while also helping us understand which stories resonate most with our audience.”
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